Easter came and went on April 5th, and I’m certain I’m not the only person who felt vaguely underwhelmed by the entire proceeding. The stores had their displays, and the churches had their signs, but the actual day of Easter came and went without any particular fanfare, barely being noticed in the endless stream of one day into the next.

At first I just attributed this to the world’s general sense of existential dread, what with the President of the United States using Easter Morning to demand that Iran open the Strait of Hormuz or else they would be “living in hell.” However, it’s not just Easter that’s felt off lately; most holidays have lost their luster. It’s rare that I get excited for an actual holiday tradition at this point, whether it’s New Years’ Eve fireworks, birthday cards, or the Thanksgiving Day parade, and on further inspection, that lack of joy stems from the hyper-materialization of holidays.

Consider, for a moment, the following celebration. People spend money on gifts of some form or another; they spend money on special themed candy or snacks; they spend money on selecting a message from a generic pile of themed and printed cards; they spend money on overly specialized home decor which is only ever out for a couple weeks of the year; they spend, they spend, and they spend. I hope everyone agrees that this is less an authentic celebration and more an opportunity to push everyone to buy things they don’t need.

Why is it, then, that most holiday celebrations in the 21st century are increasingly resembling that description? Whether it be Christmas, Halloween, Valentine’s Day, Easter, July 4th, or even family milestones like birthdays, celebrations have become flat and vapid. We no longer emphasize the opportunity to be with rarely seen family and friends or have a unique celebration that makes each holiday meaningful. Instead, we gather in search of the greatest spending: The finest candies, nicest seasonal decor, and prettiest bits of cardstock filled with board-approved platitudes and one-liners. None of those things were made by us or have any clear value besides the money spent on them, and the holiday spirit gets diluted by every egg-shaped paper plate or inflatable yard Santa.

This rampant materialism in place of actual celebration is bad enough, but there’s a second problem that needs to be addressed: Advertising and brand exploitation. Nearly every major event in the world has wound up with a big old brand slapped across its face, from the Macy’s Thanksgiving Day Parade to Coca-Cola’s AI Christmas ads to the tech companies sponsoring the White House Easter Egg Roll. It’s hard to feel genuine about a celebration or community event when the speakers are namedropping corporations and every celebratory item has paid-for logos plastered on.

Beyond the incessant advertising, companies also needlessly transform their purportedly universal products during the holiday season just so they can sell new and exclusive variants. This can come either through special holiday promotions, like the annual Happy Honda Days in November and December, or through unique product variants. Candy companies are by far the worst offenders in this latter category; just by way of example, PEEPS has over 40 different variants, most of which are themed around particular holidays (Pumpkins and ghosts for Halloween, trees for Christmas, rabbits for Easter, and more). When every holiday is an excuse for Hershey’s to generate a new shape of Reese’s Peanut Butter trees/hearts/eggs/pumpkins, it’s hard to get excited about any one of them.

Unfortunately, the cat is well and truly out of the bag when it comes to corporate involvement and materialism in holidays. The solution, then, is not to somehow ban corporations, but to instead de-monetize and re-personalize holidays. If global-scale traditions are no longer holding value, create new personal traditions. Rather than buying a pile of plastic decor or a pack of holiday cupcakes, consider learning to make a dessert that can become a new family favorite, or involving guests in custom-making decorations. Centering personal joy and connection over sponsored corporate slop will take more effort, but it might just restore a little of the luster that capitalism has drained away.

Is there such a thing as the Grinch but for Valentine’s Day? I think I can speak for lots of singles who are tired of the constant barrage of Valentine’s Day marketing and the general pressure of finding the “right” plans. Even if you’re perfectly content in your single status, Valentine’s Day can trigger complex feelings and be a reminder of societal expectations. Almost 50% of adults in America are single, so you are not alone. If you’re in this boat, this guide is for you! Valentine’s Day doesn’t have to be stressful or a day that you have to miss out on. Here are some ways to celebrate this year:

1. Galentine’s celebration

Galentine’s Day is a celebration of friendship that can take place on Valentine’s Day or any time of the year! There are so many fun ideas for hosting a Galentine’s party, such as getting crafty with DIY projects, eating themed snacks like heart-shaped pizzas, or hosting a romcom movie night. Galentine’s Day is all about celebrating platonic love and the people that are important in your life, which is a unique kind of love that fulfills many needs that romantic love cannot.

2. Self-care night

If you’re going solo on Valentine’s Day, you might as well make a night of it! Get your favorite takeout, turn on a movie of your choice and indulge in a sweet treat of your choice. If you’re of age, maybe have a glass of wine — or two. Put on a face mask and enjoy your own company. There’s no shame in having a night in for yourself and prioritizing your self-care. On a more serious note, it’s important to take care of your mental health when practicing self-care. If you are working through difficult emotions, there are campus resources that can help you work through your experiences.

3. Treat yourself 

Going hand-in-hand with the theme of self-care, treat yourself to something that you would want a hypothetical partner to do for you. If you love flowers, go buy yourself flowers! Or you could even take yourself out to a nice dinner at your favorite restaurant. Maybe you want to see the new romcom movie, “Anyone But You,” but haven’t had the time. Valentine’s Day could be the perfect opportunity. It might sound a bit silly, but treating yourself is an act of self-love and doesn’t require another person.

4. Hit the town

On the other hand, if you’d rather spend Valentine’s Day out and not at home, that’s perfectly understandable. Go to a fun dinner, event, or bar with your single friends to make a night of it. Maybe you’ll find your Valentine after all if that’s what you are looking for, or you could play matchmaker for your friends. 

5. Hit the gym or take a fitness class

If you’re like me, sometimes having a good sweat session can be therapeutic. If Valentine’s Day has got you in the dumps, hit the gym and have a good workout to distract yourself. Perhaps you’ve always wanted to try pilates or kickboxing. This could be an opportunity to try a new challenge. Getting in a good workout will raise your endorphins and make your day better knowing you are working on becoming a better version of yourself. 

6. Spend time with family

If your family members or loved ones are welcoming to the idea, you could crash their Valentine’s Day plans. Maybe go out to brunch or lunch with your family to surround yourself with your people to celebrate this day that’s devoted to love. Spending time with family or loved ones can be a good reminder that you have people in your life who love you unconditionally, regardless of what period of life you’re in.

7. Do something kind for someone else

Gratitude and good deeds definitely lift spirits. They can help remove us from negative thought patterns and remind us of the most important things in our lives. Even showing a small act of kindness to a friend or acquaintance who may be going through a hard time can help brighten both of your days. If you’re interested, you could spend Valentine’s Day volunteering and giving back to your community.

Regardless of how you decide to spend Valentine’s Day, have fun with it and do something that will bring you joy. There’s no reason to forgo celebrations if you don’t have a partner.  Own it and celebrate in your own way!

Anna Marie’s Teas – Liberty, MO

Located right on the historic downtown square of Liberty, it will take you only 10 minutes to walk from Jewell to Anna Marie’s Teas. My first impression of this tea shop is the amazing smell of many different tea blends, from herbal to strong caffeinated tea. With a full wall of tea blends, you can easily spend over 20 minutes in the shop trying to pick your favorite tea. The shop also sells decorative tea sets or cute tea bottles to make a perfect gift basket!

As a tea lover, I have visited the tea shop many times during the past two years at Jewell. I usually get their limited holiday tea for the Fall season. I also recommend their lavender Earl Grey tea. It is my necessity before I walk to class every morning. 

Under The Covers – Kansas City, MO

Under The Covers is a new bookstore specializing in romance literature that recently opened in downtown Kansas City. Even if you don’t need a gift for anyone, I suggest you make a stop and get a gift for yourself. After the visit, you will learn about many subtypes of romance books: sport, teen, mysterious, classic, royals-related and even spicy romance novels. 

In addition to a full wall of books, they have a designated check-in spot for you to take cute pictures or read through some books before you decide to buy them. Also, don’t forget to check out their unique handmade bookmarks. 

Made in KC on the Plaza – Kansas City, MO

This coffee shop/gift shop is a must-stop when you visit the Plaza in Kansas City. The first thing I suggest you do is to grab a hot lavender cappuccino before you explore the gift shop. Right next to the coffee shop, you will find classic KC barbecue sauces along with many other hot sauces and seasonings that are made locally. Deeper in the store is a local ceramic shop, KC T-shirt store and a small bar. If you are above 21, feel free to buy a cocktail and meet some new people while shopping for KC vodka and whiskey. The other half of the shop is the designated space for KC Honey, local home-good stores and a small school shop with cute notebooks and pens. 

Even though this location is a bit far from Jewell, it is the best place to get your friends some fancy gifts this holiday season!

Less is more in decorating:
While some may deck the halls with an avalanche of decorations, I find that a minimalist approach brings out the true charm of the season. Quality over quantity, where every ornament tells a story.

Gift cards–
The thoughtful shortcut: Who says a thoughtful gift must be chosen painstakingly? Gift cards allow your loved ones the joy of selecting something they truly desire–the spirit of giving without the guesswork. Gift cards do not have to be just a convenient option; you can also support local businesses, ensuring that the spirit of giving extends to your community.

A ban on “Christmas Shoes” in public spaces:
The tear-jerking tale of “Christmas Shoes” has its time and place, but subjecting unsuspecting bystanders to emotional turbulence in public spaces is a Christmas tradition we can all do without.

All Christmas movies are a bust:
Now, I may be accused of stealing Christmas joy with this one, but let us face it—Christmas movies, as a genre, often miss the mark. They are full of predictable plots, cheesy dialogue and overused tropes. Maybe a cozy book by the fireplace is more my style.

Inflatable-free holidays:
Inflatable lawn (and roof) ornaments may be whimsical, but in my book, they veer into tacky territory. Opting for crazy Christmas lights keeps the fun, quirky holiday spirit without making your front yard look like a cheap North Pole bounce house.

Christmas Eve excitement takes the cake:
Forget the hype around Christmas morning. Christmas Eve, with its anticipatory hush and the promise of the festivities to come, is the true highlight of the season.

Santa’s surveillance is spooky:
The idea of Santa keeping a watchful eye all year? Creepy, to say the least. We should give kids the gift of good behavior without invoking holiday paranoia.

Yuletide tunes beyond Dec. 25:
Who says the music must stop once the clock strikes midnight on Christmas Day? If the festive melodies bring joy, why not extend the musical merriment into the New Year?

Embracing an imperfect Christmas:
We often put too much pressure on creating the perfect Christmas. The pursuit of flawless festivities, impeccable decorations and magazine-worthy meals can overshadow the genuine joy of the season.

Embracing the imperfections:
The slightly crooked ornaments and the mismatched dinnerware can bring a more authentic and relaxed charm to the holiday celebration. Sometimes it is the quirks and spontaneity that make Christmas truly magical.

In this journey of festive rebellion, whether you are a Grinch at heart or someone who marches to the beat of your own jingle bell, celebrate the season in our own unique ways. After all, the true magic of Christmas lies in the joy we share, regardless of whether we are following the traditional script.