In a world where information is constantly at our fingertips, ethical consumerism has emerged as a powerful force, reshaping our shopping habits and influencing businesses worldwide. This movement revolves around the belief that our purchases can have a positive impact on society and the environment. But what exactly is ethical consumerism? 

Ethical consumerism, also known as ethical consumption, is a conscious approach to buying products that align with one’s morals. Ethical consumerism is concerned with a broad spectrum of considerations, including sustainability, labor practices, animal welfare and social and environmental impacts. At its core, ethical consumerism aims to hold businesses accountable for their practices and encourages consumers to make informed choices that reflect their values.

The first key in ethical consumerism is knowing the ethical values that matter most to you. These values could include sustainability, fair labor practices, animal welfare or supporting local businesses. Identifying your priorities will guide your consumer choices. Next, you should research the products and industries you engage with regularly. Learn about the ethical and environmental issues associated with them. While being conscious about the purchases you make may be more difficult, it will be worth it to see a positive impact in your community and society.

The ethical consumerism movement has been promoted by social media. Social media has revolutionized the way we access and share information. Platforms like Twitter, Instagram and Facebook have given individuals a space to express their opinions, share stories and amplify their voices. This has created an environment where information travels at lightning speed and consumers can easily scrutinize a company’s ethical track record.

Social media has been absolutely instrumental in exposing unethical business practices. Through viral campaigns and hashtags, consumers have shed light on issues such as sweatshop labor, environmental pollution and animal cruelty. The speed at which these stories spread has put pressure on companies to address their shortcomings and adopt more responsible practices. In response to this pressure, companies have been adapting more environmentally friendly and sustainable policies. Last year, Adidas manufactured 17 million pairs of shoes made out of recycled plastic. A study of 850 companies worldwide, found that more than 80 percent planned to increase their investments in sustainability.

While ethical consumerism has undeniably made significant strides in raising awareness and driving change, its effectiveness in controlling businesses remains a subject of debate.

One argument is that ethical consumerism primarily targets the symptoms rather than the root causes of unethical practices in business. Critics argue that by focusing on individual choices, it places the responsibility on consumers to bring about change, while corporations should be the ones held accountable for systemic issues. While individual consumer choices can influence corporate behavior to some extent, it does not tackle the systemic issues that drive unethical practices. These systemic problems include income inequality, exploitative labor practices and the relentless pursuit of profit above all else. Ethical consumerism alone does not have the capacity to effectively address these deeply ingrained issues. 

Instead, we should be engaging in ethical consumerism and recognizing its limitations. To enhance its impact and effectively target the root causes of unethical practices, consumers should adopt a more strategic and holistic approach. You can do this by engaging with like-minded consumers and organizations that share information and strategies. A great place to start could be the Global Directory of Ethical Consumption Organisations. It contains several organizations across the world that are working towards a better and more sustainable future. Collective action can be more effective in bringing about change than individual efforts alone. You can also advocate for stronger government regulations that address root issues in business practices. Push for policies that promote fair wages, environmental protection and corporate accountability.

While its effectiveness in constraining businesses is subject to debate, there is no denying that ethical consumerism has already driven positive change in many industries. Ethical consumer movements have effectively promoted dolphin-friendly tuna and animal cruelty free products through successful campaigns. Ultimately, it reminds us that our purchasing power carries the potential to create a more ethical and sustainable future.

Let’s talk about environmental sustainability. First, what does it mean? You have probably heard “reduce, reuse, and recycle,” but while this common phrase lists three essential steps every person should take to help save the environment, sustainability is so much more.

The United States Environmental Protection Agency (EPA) defines sustainability as “the ability to meet the needs of the present without affecting the ability of future generations to meet their own needs.” Except for when absolutely necessary, we must eliminate our use of non-replenishable resources to prevent further irreparable damage to the environment. For almost everyone, limiting resources will require a drastic and daunting change in lifestyle.

Even those passionate about sustainable living, like me, feel hopeless and overwhelmed when facing this task. Other reasons that can keep people from practicing sustainability are being comfortable in their current lifestyle, the seemingly more expensive price tags, and not knowing where to start.

Despite any obstacles, everyone can and must become more environmentally sustainable. The best way is just to jump in. Of course, transitioning to a new lifestyle doesn’t happen overnight; you have to focus on one change at a time. Otherwise, you will likely find yourself burnt out and making no progress at all. You also must be patient with yourself throughout this transition. Research suggests that it takes no less than 18 but an average of 60 days for a person to form a new habit. In the long run, this is a very short time frame; that’s an average of 6 new habits every year!

It is important to remember that you will make mistakes throughout this process, but it is never a reason to give up. When you choose to be sustainable, you make a difference in the world. Being more sustainable takes work but can be simple and rewarding. The changes I suggest are inexpensive and realistic for people with tight schedules and tighter budgets. In fact, many of my suggestions will save you time and money in the long run. Most importantly, you will conserve natural resources, prevent pollution, improve health worldwide and minimize future environmental destruction.

#1. Reduce your carbon footprint

According to the EPA, a person’s carbon footprint is “The total amount of greenhouse gases that are emitted into the atmosphere each year by a person.” Global warming is closely related to the carbon footprint as it releases these greenhouse gases that cause heat to be trapped in the Earth’s atmosphere.

As carbon emissions vary per person depending on daily and yearly routines, it can be valuable to learn how much you can improve by estimating your current footprint. Wren’s carbon footprint calculator is a great way to estimate your greenhouse emissions for free without any commitment when you answer simple questions about gasoline usage, meat consumption and more.

After taking their quiz, the report you receive from Wren gives you a numerical value describing your carbon footprint, compares you to averages around the world and puts it into context with statements like “[Your carbon footprint is] equal to 3 trees being cut down.” It also describes how fast the world’s temperature would rise if everyone’s footprint matched yours and relates that to “our current trajectory.”

Arguably the most important information in the report is a bar graph describing which emission categories you most need to improve. Using this graph, you can select a category to improve and research ways to decrease your associated emissions. For example, I am reducing my footprint by focusing on fuel consumption. Actions I am taking include moving closer to campus, walking when I might have previously chosen to drive, and carpooling when the option is available. Another idea is to eat vegan at least once or twice a week.

#2. Change your shopping habits

When shopping online, it is important to be careful to order from stores that offset their carbon emissions from shipping products. Many popular stores, like Amazon, have signed a Climate Pledge but have not yet made any substantial changes. Although a store may claim to be sustainable, it may not always be accurate and it is important to do your own research.

Another way to shop sustainably is to find stores that primarily sell environmentally sustainable products. Stores like Earth Hero, EcoRoots and Etee are all great places to start.

Clothing shops are another easy way to be more sustainable. An easy rule to remember is that if you are buying new clothes that are surprisingly cheap, it is likely too good to be true. These clothes are probably fast fashion items: made from weak materials meant to be worn only once or twice and were likely made using environmentally and socially unethical methods. Besides being a waste of money, fast fashion is bad for the environment. Textbook examples of fast fashion are Romwe and Shein, although many other brands are no better.

Good On You, available in mobile app stores, is a great resource to determine whether a clothing brand deserves to be purchased. This app ranks different clothing brands based on ethics and recommends sustainable alternatives for poorly rated products.

One of the most sustainable options for clothes shopping is thrifting. Savers, Plato’s Closet, and Hillcrest Hope are local options. If you don’t find what you are looking for there, try thredUp: an online thrift clothing store.

#3. Switch to solid soaps

The liquids you buy, like laundry detergent, dish soap, shampoo and conditioner, typically contain more water and other solvents than the cleansing material itself. For these products, you tend to pay more for the packaging than the soap, which is difficult to recycle and results in plastic pollution. 

Solid or powdered soaps tend to be cheaper and more concentrated per unit, so you pay less and use less. They are also often packaged in easy-to-recycle paper materials. If you need help finding solid soap options, plenty of Etsy shops sell them. They are also available on Earth Hero and Eco Roots.

#4. Limit your plastic use

One of the most crucial environmental changes is reducing the amount of plastic you use. Plastic has become so heavily integrated into our lives that we have to make a conscious effort not to use it whenever possible. Unfortunately, recycling plastics is no longer enough, as very few plastics are recyclable. Below are a few simple ways that you can begin to limit your plastic use:

• When you must use plastic containers, wash them and reuse them for storing food, watering or potting plants and for arts and crafts before tossing them.

• Use metal silverware and clear cups instead of plastic sets and styrofoam cups in the Caf, especially when you get a Green Box. When finished, you can store the silverware and cup in the box, then return them in the Green Box bin.

• Save convenience store cups to be reused. Places like QuickTrip offer a discount when you refill your own cup from your last visit. 

• Use natural loofahs instead of plastic sponges and loofahs for the kitchen and bathroom. When you use hot water on plastic, tons of microplastics are released into water sources that harm the ecosystems they go on to supply. Natural loofahs are plastic-free, last much longer, are easily grown and harvested and can be sterilized in hot water. When you are done using them, they will decompose instead of pollute.

Whether you were inspired by Greta Thurburg’s recent visit to the United States or you’ve always been eco-conscious, we should all look for new ways to reduce our environmental impact. Since the average American produces 25 percent more trash than normal between November and January, the holidays are the best time to start cutting back and reusing more. Here are some tips for living green this holiday season. 

Thanksgiving

For most people, Thanksgiving means one thing –  food. This year try to limit your food waste. Plan your meals in advance, and buy only what you need. If you know you already have 10 pounds of apples from your fall trip to the orchard, skip the pumpkin pie this year, and make an apple one instead. 

While you’re at the store, pay attention to what you buy. For all your fruits and veggies, look for organic, pesticide-free options – bonus points if it comes from a local family farm. For the all-essential turkey, look for something farm-raised. If you’re really committed to going green this year, consider a meatless option like tofurkey. 

You should look for ways to cut back on disposable items. Use real plates and silverware so you don’t throw away tons of paper plates. At the store, bring your own bags, and buy in bulk if possible. You can also take Tupperware to your family feast so you can take home leftovers without plastic waste. 

After the meal is over, save as much as you can. Thanksgiving leftovers taste amazing and reduce food waste – a win-win. You can also save scraps like potato skins or apple cores and take them to a composting site the next day. 

Finally, the biggest way you can reduce your carbon-footprint is by cutting back on your traveling. I know everyone wants to be with their family around the holidays, but it’s easy to make small changes like carpooling to grandma’s house or making only one trip to the store. 

Christmas

The most wonderful time of the year may fill your hearts with festive cheer, but it also tends to fill our landfills with tons of garbage. Wrapping paper makes up the biggest chunk of the waste. This year try to use more sustainable alternatives like old sheet music, recyclable gift wrap or scarves. You could also use bags as long as you save them to reuse next year. 

The presents you pick can also make a big difference. Making your own presents can lead to personalized and heartwarming gifts that cut back on shipping materials and other plastic waste. If you’re not super crafty, try to buy from local artists, or look for items made from recycled paper or plastic. You can also find durable alternatives to disposable goods like getting your mom a cute tote bag to take to the store. 

A simple rule to keep in mind is: less is more. Look for ways to buy fewer presents without feeling like you’re skimping on family and friends. Regifting is not always a bad thing, and creative regifting can save your wallet and the planet. If you have a big family, consider splitting up the gift-giving by having each person draw a name so you only have to shop for one person instead of everyone. 

Annual family Christmas cards also go to waste most of the time, so this year think about sending email cards or making a Facebook post instead. If you feel like your friends and family would be heartbroken without a card this year, print on recycled paper or make your own. You could write on the back of a calendar photo, use old doodles you’ve saved or tear the front off an old card and write on that. 

It’s also important to keep in mind all the green tips you used for Thanksgiving. Try to limit food waste, shop using reusable tote bags and travel as little as possible. Most of the time being more sustainable means being more mindful of the choices you make. Each of these tips may seem like they don’t make much of a difference, but when you combine them all you can do your part to help the world. 

Christmas may be all about the red and green, but this year focus on the green. By making simple, sustainable swaps you can lessen your impact on the environment and still spread holiday cheer.

This partnership rekindles the relationship between Jewell and The Roasterie which stagnated when the college switched providers to Starbucks in 2013.

Discussions regarding the recent change in coffee shop suppliers began between Fresh Ideas and Jewell in April 2018 and a final decision was reached in June 2018. The decision was made on the basis of student survey responses and staff feedback.

Shelly King, Dean of Students, said she is excited about the switch and that it makes a lot of sense. Mary Dickerson, First-Year Experience Director, emphasized that it will have a positive effect in supporting a local business.

Kiki Strecker, director of dining services, noted several advantages to a partnership with The Roasterie including a greater quality of product, increased freshness and a more collaborative relationship with suppliers.

“Fresh Ideas always wants to stay current, we’re cognizant of location, sustainability and product,” said Kiki. “We made sure we incorporated some of the students’ wishes in the new menu – we added protein and yogurt, we’re creating more choices”

Other items on the new menu include Jewell specific coffees such as the “Cardinal Grind” and the “Wake-Up Call” – a hot-drink containing six espresso shots which ought not to be served to pregnant women or the elderly.

Baristas, Angela Martin (left) and Kristina Clevenger (right), prepare for work at @thebeak.

The Roasterie has also worked with students to create the “Java Jewell” coffee blend which will be sold exclusively on Jewell’s campus.

Sarah Lewis, vice president of the Student Senate and junior political science, business administration and ACT-In major was one of the few selected to attend a tour of The Roasterie and help create the blend this summer.

“It provides a blend of coffee that’s not too strong, not too weak,” she said. “Some of the flavors we tried seemed very seasonal but this worked as a perfect yearly blend.”

Along with the new menu items, the partnership ushers in an increased push for sustainability.

Kristina Clevenger, coffee shop supervisor, explained that this partnership will be more economical in production and reduce waste in sales while simultaneously allowing customers more choices.

“It’s more sustainable to have things shipped across town instead of across the country,” Clevenger said. “All of the drinks that we’re going to serve are going to be without a lid and straw, these will be available to customers across the counter who can choose if they want to use them.”

Both Clevenger and Strecker are optimistic that a partnership with The Roasterie will improve the experience of consumers on Jewell’s campus.

“The small size of The Roasterie company allows them to really invest in the quality of their coffee,” said Clevenger.

In fact, according to The Roasterie’s website, every coffee bean they use is handpicked and air roasted – a treatment used on only one percent of coffee beans worldwide.

Strecker commented that product delivered from The Roasterie will be significantly fresher than that from Starbucks and that orders will now be processed within 24 hours as opposed to seven-to-ten days.

The shorter turnaround time between order and delivery will reduce the amount of shortages in product and will enable customers to try a wider variety of syrup flavors and coffee blends, as smaller quantities can be ordered for people to sample.

“The coffee is more personable,” said Clevenger.

The Roasterie is a local company which was founded by Danny O’Neill in the basement of his Brookside home in 1978. Inspired by a study abroad trip to Costa Rica, O’Neill founded the company with an emphasis on using locally sourced products and directly trading with farmers, thereby eliminating third parties and ensuring that farmers receive higher profits.

“It feels so good to be back home and feels so good to have William Jewell back in the family,” said O’Neill. “We have had a great relationship for over 20 years and look forward to many more.”

Jewell’s name will be added to a growing list of colleges serving The Roasterie’s signature blends, including University of Missouri – Kansas City, University of Kansas and Iowa State University.

Members of the Jewell community interested in learning more about The Roasterie company and its methods can sign up online to tour the factory or to sample exclusive new coffee blends.