Last fall, William Jewell College announced that tuition would be reduced by 45%, from $33,500 to $18,360 per year. This decision was made, in part, to show prospective students that Jewell was both affordable and accessible. Jewell’s marketing team increasingly focused on this tuition decrease in recent advertisement campaigns targeted…
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Promoting the Brand Mission: Barkley’s marketing strategy
Entrepreneur magazine defines branding as “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products,” highlighting how important the marketing aspect of branding is. At William Jewell College, new marketing materials are one of the most tangible products of the Brand…
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