The process of branding is complex. It requires an intimate knowledge of the product being represented and the ability to encapsulate all aspects of that…
Read More
Promoting the Brand Mission: Barkley’s marketing strategy
Entrepreneur magazine defines branding as “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products,” highlighting…
Read More
“It’s not a brand, it’s who we are”
William Jewell College was founded in 1849 as a private liberal arts institution. Since then, Jewell has been known to provide a liberal arts education…
Read More
Dr. Elizabeth MacLeod Walls talks rebranding and more
The Hilltop Monitor had a chance to ask William Jewell College’s new president, Dr. Elizabeth MacLeod Walls, about the upcoming year, focusing on Jewell’s “rebranding.”…
Read More