The process of branding is complex. It requires an intimate knowledge of the product being represented and the ability to encapsulate all aspects of that product to market it to wider audiences. The products of branding are seen by many and broadcasted externally, but they are felt most intensely by…
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Promoting the Brand Mission: Barkley’s marketing strategy
Entrepreneur magazine defines branding as “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products,” highlighting how important the marketing aspect of branding is. At William Jewell College, new marketing materials are one of the most tangible products of the Brand…
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“It’s not a brand, it’s who we are”
William Jewell College was founded in 1849 as a private liberal arts institution. Since then, Jewell has been known to provide a liberal arts education “unmatched in the Midwest.” In 2017, Forbes magazine ranked Jewell as the #177 liberal arts college in the country. Despite these accolades, in July 2016 Jewell initiated…
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Dr. Elizabeth MacLeod Walls talks rebranding and more
The Hilltop Monitor had a chance to ask William Jewell College’s new president, Dr. Elizabeth MacLeod Walls, about the upcoming year, focusing on Jewell’s “rebranding.” Bolded are our questions, and her responses are denoted with EMW. What was your first impression of William Jewell College? EMW: My first impression of…
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